Without a clear plan in place, all the time you put into developing content is wasted. How should I get started with content marketing? How can I take control of my brand online through social media marketing? The purpose of this post is to give you a list of the key questions you should ask and the answers you should […], Your email address will not be published. 3. You should review your digital marketing plan regularly to ensure that you have a roadmap to achieve your goals and grow your business. . Content creation is content creation, whether it’ll appear on your site or someone else’s. And don’t forget: Leverage offers all the services described above. You might be curious about a lot of things, from the agency’s capabilities and qualifications to how well you think they fit with your brand, but there are three key questions to ask your agency before making a final decision: Is there a difference between B2C and B2B content marketing? Just like question #5, this one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit. It should be somewhere towards the top of your email for those who won’t finish reading the whole email and then repeated again at the end for those who do read all the way through. To assist your digital marketing agency selection efforts, here are 7 essential questions to ask to help evaluate if an agency of your liking is the perfect match. Here are 50 practical questions to ask — with answers — when rethinking (or kick starting) your financial institution’s digital marketing strategy. Also, check out the digital marketing companies previous work and reviews. Email marketing is one of the most effective ways for a business to reach customers directly. That means writing to them as if they were a friend, or at least a real-life person, rather than sounding like a used car salesman. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on. Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Twitter has over 313 million users and is ideal for sharing your content and connecting with other influencers in your industry. I’m glad to hear the questions are useful for SEO agencies as well as marketing clients. It’s that vital. 4. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. I can see how it would be good to find someone that also offers maintenance on the site. Thanks for the tips. That’s definitely something we think about at Leverage since we have a lot of clients who need us to build their site and provide ongoing maintenance. Do I need to constantly create new content? Shama has built a global audience and is known for helping brands succeed in the digital age. 8. Today, a single-minded approach to digital marketing will exclude large portions of an audience, preventing a site from remaining competitive. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon. Most definitely! 9. It can be tempting, but you’ve got to resist that temptation. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. From overall characteristics about ideal clients to logistics about measurement and offers, these questions walk you through the steps you should take prior to hitting “go.” How often should I post fresh content on my site? The answer here is a definite…both! There’s no one right answer, even though some people swear by the gorgeous, eye-catching images of HTML emails, and others maintain that simple text looks best in every email program and is never blocked like an image can be. These are general digital marketing interview questions you can ask to better understand what base knowledge the candidate has. These are questions that any marketing agency or advertiser should be able and willing to answer. Answer questions. The company I work for is hoping to have some help with our website, and they are wondering how to find the best business to help them. 15. Digital Marketing technologies started evolving in the 1990s and 2000s period. Other research shows that long, in-depth, detailed posts are best at converting. Does my company really need a blog for social media marketing? Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. 12. 5. Yes, you’re right! It’s been proven again and again by business after business. How can I increase my click-through rate? The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. It will be supportive to anyone who utilizes it, including me. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. Thank you for the helpful blog post. And they can, of course, tailor the questions to the specific services they need (for example, if they’re just looking for SEO and content marketing, they could focus their questions on these services). Your email address will not be published. I’m so glad that you mentioned asking if you need to find someone else to maintain the website, after the launch. What are the steps to developing a content marketing strategy? 1. How can I incorporate big content into my content marketing plan? “Out of the full inbox of newsletters yours is the only one that I read the minute it comes, EVERY TIME.”, How to 10X Your Sales Pipeline with Earned PR, 50 Incredible Examples of B2B Email Marketing, Strategic Public Relations: Planning, Process, and Execution, How to Create a Content Marketing Strategy That Wins Market Share. Very helpful blog post.. You’re welcome, Hannah! That said, content marketing is vital in the conversion process since each page of your website and each informative blog post or white paper plays a distinct and definite role in convincing visitors to buy. Your call to action should be very clear, and very simple. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down. Maybe you’ve been burned by a black hat SEO agency and have sworn you’ll be more particular about the next marketing partner you choose. We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency. Good point! For some, once a month is plenty, while for others, daily emails are just fine. The ones who are constantly looking for new and exciting ways to create great experiences for their customers. 8. So without further ado, here are the 60 most common social media marketing, email marketing, and content marketing questions we receive, answered just for you! Content creation does need to be ongoing, but there are ways to streamline and simplify the process. I’m glad that question was helpful! Make sure you ask detailed questions about your candidate’s work history. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. Thanks for sharing. How do I write a great marketing email? Glad you found it useful. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. Commonly Asked Digital Marketing Interview Questions and Answers. Can social media marketing really help my business? Otherwise, your entire library of content will continually lose its relevancy within weeks of its publication. Download a copy of the E-Book by clicking here. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it. I’m glad the questions in this post can be useful for both agencies and businesses looking for a digital marketing partner. You will automatically receive our most popular content and access to exclusive material before anyone else! First of all, many email service providers won’t even allow you to use purchased lists. Luckily, we’re here to help point you in the right direction. YouTube gets over 4 billion views per day! The best way to stay out of the dreaded spam folder is to write not like a salesperson, but like a friend – the tone of your emails, and even the vocabulary you use, will automatically be different. If you’ve found your way here, you probably just made a great pitch and landed a brand new client. Taking “control” of your brand isn’t really possible anymore, thanks to social media. But what you can do is join in those conversations, and influence them by being a part of them. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you’re happy with. How much does social media marketing cost? It’s probably worth bringing up the answers to the questions in this article even if the prospects don’t ask them directly. As often as you can, without getting annoying. But you don’t have to go far. We can help with that. Or perhaps you’ve been let down by an agency and have vowed to be more careful the next time. It’s just a matter of deciding how much time and effort you can devote to creating content. What are some common social media marketing mistakes business make? 18. You’re right, it is a pretty long list of questions! I will remind of these in future. How important is it to share my content on social media? And finally, you could give a webinar discussing the content in that ebook. Should I use HTML or plain text-based emails? While the blog post wasn’t the immediate cause of the purchase, it was that all-important first touch. Regardless, it’s important to remember that social media is a marathon and not a race. How can content marketing make me into an industry thought leader? Think about it. 6. What type of social media content converts best? What is the best day and time to send my marketing emails? Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts. How often should I send marketing emails? Goal of the Question: To establish whether the candidate has a firm grasp on the primary concepts of digital marketing. How long does it take before I’ll start seeing results from social media marketing? I have been wanting to start a website, and I’ve been looking for different companies. Promoting your content through email and social media is vital, but even the best promotion efforts can be stalled by a lousy title. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. Content should be valuable to consumers, and sales pitches are not only not valuable – they’re off-putting. There’s a time and a place for sales, and it’s not in your content. Everything, let it be about the services or any help regarding a particular matter, is available online. Save my name, email, and website in this browser for the next time I comment. Just remember that your priority is always to write for humans, not search engines. Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales. As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide. All you have to do is search for good opportunities and prepare well for your digital marketing interview questions . A great range of useful questions here. Where’s the happy medium? Going to implement it now. 10. There’s a lot of talk about the importance of becoming a thought leader – and with good reason. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. One of the most effective types of content to post on social media is a link to a blog post. Thank you so much for sharing with us. How can content marketing make me into an industry thought leader? Some businesses swear by them, others not so much. Find out what your unique audience prefers through testing. I agree that these questions can be useful for new SEO agencies as well–it’s important to know what questions your future prospects could be asking you. For some businesses, a newsletter is the way to go. 7. Digital Marketing Services (How to Pitch Your Presentation) PPC Management (44 Great Niches To Target) SEO Clients (17 Vital Questions to Ask Prospects) SEO Sales Pitch Script (View Example Sales Script) Get PPC Clients (Ultimate Guide to Finding & Selling) Provide valuable content freely, without getting salesy. How do I write a great call to action? The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. How should companies measure their social media marketing success? It’s important to remember that content marketing is just one step in the conversion funnel. These questions should drive your prospective digital marketing agency to elaborate. B2C content, on the other hand, is usually more conversational, and the topics have a little more free range. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented. It’s not important – it’s essential. I quickly ditched standard questions that don’t tell me anything about a candidate – you’ll never hear me asking about five-year plans or dream jobs. 1. There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. We can help with that. How important are keywords in content marketing? The 18 Interview Questions We Ask. Should I create timely content or evergreen content? 15. Sending differing messages causes more confusion to customers than anything else – consistency is key. 7. How should we be using LinkedIn for marketing? Digital Marketing Manager Interview Questions. Write some long posts and some short ones, and see which ones are most successful – and then create more like them! Most Important Questions to Ask Before Hiring a Digital Marketing Agency This is a digitalization era where everything is considered out of box if it is not digitalized. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you want to create valuable information that will help consumers. Startup Cafe Digital is a digital marketing agency focusing on driving results in every campaign that we do for our clients. Bookmarked this thread for future reference. Ask questions, and invite them to respond. Well, I read 90% of it. That’s a significant difference. Mother’s Day Marketing Secrets that Lead to Profitability, How the Evolution of the Google Search Engine Has Changed Business, 5 Questions You Have to Ask Before Hiring an Online Marketing Agency - [Jcount.com]. Amazingly, people are much more likely to do something if you simply ask them to. Digital marketing is one of the growing areas of online business, and it is expected to dominate in the coming years hence it will generate great job opportunities in Digital Marketing domain. Noncompliance with this law can be as high as $300 per email recipient. The sooner you get started, the sooner you’ll see results. But in general, fresh content should be posted no less often than twice a week. Maybe you’re planning to hire a marketing agency for the first time. Whatever the case, when hiring a digital marketing agency it’s important to do your homework and ask the right questions to make sure you find the right partner that will help your business succeed. The key is to get the maximum ROI out of the time or money you put into it. On the flip side, the longer you keep it going, the longer those results will last. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. But it’s also important to create evergreen content that will continue to attract visitors for months and even years. Over 600,000 business leaders around the world get our content. It’s no wonder that digital marketing is so effective. There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Content marketing turns traditional marketing on its head. What are some common content marketing mistakes? It should convey an idea of what the content contains, while also hooking people’s interest. Actually, statistics show that email reaches three times more people than Facebook and Twitter combined. Find out where your customers are, and follow them there. You should ask all these questions before hiring a reputed digital marketing agency. As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website. Here are some Digital Marketing interview questions and answers that are common across all job profile levels: Q1) What attracted you to Digital Marketing industry? And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is. Yes and no. Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Did the industry’s reputation attract you? 10. Writing blog posts that are overly salesy, or that promote the company and its products excessively, is a big no-no.